Pinterest has transformed from a simple visual platform into a powerful search engine and marketing tool, making it an excellent resource for backlink building. By strategically using Pinterest, you can improve your website’s search engine ranking and drive traffic to your site. DivDev, a digital tool provider, offers several solutions to streamline the process of creating Pinterest backlinks, helping marketers and website owners maximize their SEO potential on Pinterest. This guide will walk you through how to use Pinterest effectively as a backlink creator with the help of DivDev tools.
1. Why Pinterest is Effective for Backlink Building
Before diving into the practical steps, let’s understand why Pinterest is so powerful for SEO. Pinterest allows users to share content (Pins) that link back to the original source, often a website or blog. Each Pin acts as a backlink to the content, and over time, popular Pins can generate a significant amount of traffic and improve your site’s authority.
Some key reasons to use Pinterest for backlinking include:
- High Domain Authority: Pinterest itself has a high domain authority (DA), which means that links coming from it can positively impact your website’s SEO.
- Longevity of Pins: Unlike other social media posts, Pins have a long lifespan and continue to drive traffic months or even years after being posted.
- Visual Appeal: Pinterest is visually oriented, making it ideal for businesses that rely on images, infographics, or product visuals.
2. Introduction to DivDev: Your Pinterest Backlink Assistant
DivDev offers tools and solutions to automate and streamline SEO efforts, including Pinterest backlink creation. DivDev’s tools are specifically designed to help with tasks like scheduling Pins, analyzing Pinterest performance, and optimizing keywords to increase visibility. With DivDev’s support, you can scale your Pinterest efforts efficiently, allowing you to maximize backlink potential without spending too much time on manual posting.
Some popular DivDev tools for Pinterest backlink building include:
- Pin Scheduler: Helps you automate Pinning on Pinterest at optimal times to reach a larger audience.
- Analytics and Keyword Tools: Provides insights into which keywords are trending on Pinterest, helping you optimize your Pins for better reach.
- Template Generators: Helps create visually appealing Pins quickly, ensuring consistency and professionalism.
3. Setting Up Your Pinterest Profile for Backlink Success
To create effective backlinks on Pinterest, start by setting up a Pinterest Business account. This allows access to analytics and other valuable tools.
Steps for Setting Up Your Profile:
- Choose a Clear Username and Bio: Use a recognizable username and write a concise bio that includes keywords related to your niche. This boosts your account’s visibility on Pinterest’s search.
- Claim Your Website: By verifying your website on Pinterest, you can add your website URL to your profile. This simple step adds credibility and allows Pinterest to connect your Pins with your website directly.
- Enable Rich Pins: Rich Pins provide more information than standard Pins, displaying metadata from your website. For example, Rich Pins can show your blog post’s title and a short description, making them more clickable.
With your profile set up, you’re ready to start creating and sharing content that links back to your website.
4. Creating Quality Pins That Generate Backlinks
Once your profile is optimized, focus on creating high-quality Pins that link back to your site. Use DivDev’s Pin templates and graphic design tools to make your Pins look professional and attention-grabbing.
Best Practices for Pin Creation:
- High-Resolution Images: Pinterest is a visual platform, so high-quality images are essential. Use vibrant, high-resolution visuals to attract users.
- Keyword Optimization: Research popular Pinterest keywords with DivDev’s keyword tool, and include these in your Pin titles and descriptions. This increases the chances of your Pins being found in search results.
- Include a Call-to-Action: Encourage users to click on your Pin by using action-oriented language, such as “Learn More” or “Get Inspired.” This simple step can increase click-through rates significantly.
Each Pin should link to a specific page or article on your website, giving it a valuable backlink and helping to increase organic traffic.
5. Building Boards to Improve SEO and Increase Reach
Pinterest boards allow users to categorize and organize Pins, making it easy for followers to find relevant content. Creating boards based on specific topics also allows you to rank for keywords within Pinterest, providing another opportunity to get found by users.
Tips for Creating SEO-Optimized Boards:
- Select Targeted Keywords: Use DivDev’s keyword research tools to identify popular search terms in your industry. These keywords should be used in the board title and description.
- Curate Content from Other Sources: While it may seem counterintuitive, curating content from other high-quality sources helps build authority on Pinterest and attracts more followers.
- Regularly Update Boards: Adding fresh content to your boards keeps them active and encourages Pinterest’s algorithm to recommend your Pins more often.
Organized boards improve the chances of your Pins showing up in searches and getting re-pinned, which increases your backlink count and site traffic.
6. Using DivDev’s Scheduling Tool to Maximize Engagement
Consistency is key to success on Pinterest. DivDev’s scheduling tool allows you to set a posting schedule that keeps your profile active without requiring constant manual effort. Scheduling Pins strategically throughout the week helps maintain visibility and attract new followers.
Best Practices for Scheduling with DivDev:
- Post During Peak Times: According to Pinterest analytics, evening and weekends are peak times for engagement. Use DivDev to schedule Pins during these hours to increase visibility.
- Space Out Similar Content: Avoid overwhelming followers with too much of the same content at once. DivDev’s scheduling tool allows you to spread out similar Pins over a few days.
- Monitor and Adjust Based on Performance: Analyze the performance of your Pins using DivDev’s analytics tools. If certain content types or posting times perform better, adjust your strategy accordingly.
7. Tracking Performance with DivDev’s Analytics
Pinterest marketing isn’t complete without tracking performance. DivDev provides an analytics feature to measure the effectiveness of your backlinks. These insights help you understand what works, allowing you to refine your approach over time.
Key Metrics to Monitor:
- Impressions and Engagement: Track how many people are seeing your Pins and engaging with them. High engagement rates indicate that your content resonates with the audience.
- Click-Through Rate (CTR): This metric shows how many users are clicking on your Pins and visiting your site. A higher CTR means more successful backlinks.
- Top-Performing Boards: Identify which boards generate the most traffic and engagement, and use these insights to create similar boards or Pins.
By regularly monitoring performance, you can optimize your strategy and make data-driven decisions to improve your Pinterest backlink results.
8. Leveraging Pinterest Group Boards and Communities
Group boards and Pinterest communities are additional avenues for expanding your reach. Collaborating with other users in similar niches allows you to share Pins with a larger audience, increasing visibility and the potential for backlinks.
Best Practices for Joining Group Boards:
- Choose Relevant Group Boards: Look for group boards in your niche that have high engagement rates. Quality is more important than quantity when selecting boards.
- Respect Board Rules: Each group board may have its own set of rules for posting, so follow these guidelines to maintain good standing with board administrators.
- Share High-Value Content: Posting high-quality, informative content will encourage other members to re-pin your content, increasing backlink potential.
Conclusion
Pinterest is a powerful platform for building backlinks and driving traffic, especially when combined with tools like DivDev to streamline the process. By following the strategies outlined here, from setting up your profile and creating optimized Pins to using DivDev’s tools for scheduling and analytics, you can establish a steady flow of backlinks and boost your website’s SEO. The longevity and viral potential of Pins make Pinterest an ideal choice for businesses and bloggers seeking sustainable growth and increased web authority.